About Us

One of the constant and consistent underlying consequences of the evolution of our company has been our re-focused attention to the ever-changing fashion influences dicta-ted by regions, our valued retail partners and most importantly, the consumer". After four decades in the diamond and jewelry industry, the Shah Luxury Group boldly emerges a better company: a leader in pushing the boundaries of technology, inno-vation, and design.

Coming from a country rich in jewelry tradition, with the grandeur of the Maharajahs, a young man by the name of Natwar Shah founded his first diamond company. Nearly five decades ago, this newly found-ed company worked to bridge the diamond trade gap between the East and West. Overcoming many obstacles, as a young man, Shah made the bold move to the United States successfully supplying diamo-nds to some of today's most renow-ned diamond companies.

Having reached great success as a rough diamond evaluator and dia-mond manufacturer, Natwar contin-ued his quest to make a difference by embracing the world of finished jewelry and once again, boldly embarked on a colorful journey that continues to this day.